Perceptual Maps

Perceptual maps are graphical representations of how people subjectively perceive products or consumer brands available in the market.

Competitor Analysis

The competitor analysis method is a flexible approach for understanding where a product or service fits compared to offers available...

Channel Mapping

Channel mapping is a method that goes beyond listing the ways customers are contacted by a company to explore what...

Contextual Observation

Contextual observation can be used to study people’s behaviour in different environments, such as workplaces, homes, and public spaces.

Dark Patterns

Dark Patterns have been categorised into 12 main types, including 'bait and switch', 'roach motel' and 'privacy zuckering'. All of...